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My website takes a long time to respond. Can I do anything to "speed it up"?

Do you remember that famous scene in the movie, Top Gun, where Tom Cruise and Anthony Edwards declare "I feel the need, the need for speed"? Well, websites like speed, too - more importantly, search engines like speed. Google has said that how fast your website responds is indeed one of the factors they use when indexing your website. SEO - which stands for search engine optimization - takes into account a lot of things and speed of your site is definately one of the more important ones. Cell phone data rates are getting faster with most people using 4G these days, so they are less patient with sites that don't respond quickly enough. We are a microwave society and we want instant gratification - that includes data from websites on our phones.

What can you do to make your site faster? Just a couple things here - don't want to "nerd out" on you:

  1. Analyze your code - Well, maybe you won't analyze it, but a website consultant, like myself, can help you make sure your website isn't loading up a bunch of useless resources that it doesn't use.
  2. Take a look at the images on your site - Are they optimized for mobile viewing? Remember, professional cameras and most smart phones take very nice photos - they are pretty, but they are heavy, so you need to get them optimized by a professional that is familiar with web image formats and compression rates.
  3. Move your site to a faster server - The more you pay for your website's hosting - the better the performance should be. For instance, if you're paying $5 a month, you're not going to get as good a performance as if you were paying $40 a month and you were on a VPS (virtual private server). In a VPS scenario, you are the ONLY website on that server - and that would mean more SPEED and better performance. In the scenario where you are paying $5 a month - that's an economical price for your budget - but the hosting company has to make money, so they put dozens and dozens and sometimes hundreds of sites on one server. All the resources are shared server wide, so if there's a site that's been compromised or hacked and is being used illegitimately, that will suck up all the resources and your site will be affected - and not in a good way, either.

There are a few other things you could check to make your site faster. If you are experiencing website performance issues, I've got nearly 20 years in website development, and I can help your business identify and correct the issues.

Got a website design question that you'd like me to address on my blog - drop me a line.

 

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